Introduction for my project.

The target group of the writing market is concentrated in women aged 18-44, breaking 200 million; a high potential group of people, that is, within 1 year have considered taking portraits of consumers, amounting to 110 million. And the previous generation took portraits to find a photo studio different, young people's pursuit of more personalized, more inclined to choose to have a young, unique style of independent photographers. Of young people under 30 years old, 46% of them are willing to choose an independent photographer, the proportion is much higher than the population above 30 years old.

Independent photographers take orders from Xiaohongshu, Weibo. On Weibo, about “约拍超话”has 220,000 fans and more than 100,000 posts. At the same time, there are also about 约拍超话 across different areas, where some consumers send out about the demand for photography, individual photographers take orders. In recent years, Xiaohongshu has become a platform for more independent photographers to showcase themselves, and there are now 2.46 million + notes about shooting at present.

According to some independent photographers in Chaozhou, weekends and holidays are often in a state of burst single, not more than two weeks booking is not possible to have a slot. Their shooting unit price is about a single 1200 yuan or more. But in addition to the head photographer, more are middle or low-level photographers, many of these photographers are part-time, to be a stable amount of customer orders before the transformation of full-time photographers. Under the publicity of social platforms such as Xiaohongshu, looking for photographers to take pictures in Chaozhou, a beautiful city with many ancient building, has gradually become one of the necessary options for many people to travel. The number of Chaozhou's Hanfu experience studios which are currently more well-known is about 3, each resident photographer 1-2, some are shopkeepers part-time to take pictures for guests. Therefore, there is still a lot of room for independent photographers to generate income.